Whether your entertainment or brand is new or legacy, your commercial success depends on how useful your story is for self-transformation in your audience’s daily experiences.

Welcome to the EXPERIENCE ECONOMY

THE NEW POWER OF STORY

ENTERTAINMENT STORY

Meta-story Analysis:

Story meaning and audience usage analysis

Transformative mythology development

Commercial impact and planning development

BRAND STORY

Narrative-driven Strategy

Brand Story Analysis

Brand Story Creation

Brand Story Strategy Development

Product Innovation Strategy Development

ABOUT US

For 30 years I have had the opportunity to develop or refine Stories and Brands in many major forms of entertainment and play product. These unique information streams and insights continually inform the pursuit of my life’s passion:

Understanding how we all USE stories.

In seeing this larger canvas it is clear that today’s EXPERIENCE ECONOMY has forever changed the audience’s relationship with stories.

The stories we choose are the raw materials of our daily social exchanges and the profoundly meaningful tools for our personal transformations.

Meta-story is the narrative based creative and strategic system for building those narratives to perform in the new story landscape.

It is creative-vision-led and deeply strategic at the same time.

It powerfully shapes entertainment, brand story and the products that flow from both.

 

visit the Mowrer Meta-story blog!

KEVIN MOWRER

Former SVP of Hasbro’s worldwide R&D.

Founded Hasbro’s fantasy factory, center for creation and development of Hasbro’s wholly owned IP/entertainment.

Two time Emmy award winning TV creator/producer and Gemini animation award winner.

Multiple patent holder for play product innovations.

Founded Mowrer Meta-story.

 

CLIENTS INCLUDE:

"DreamWorks Animation now sees the power of its Franchises in a completely new light.  Kevin and his team have helped us to realize that with innovative brand work up front, we can accelerate our entertainment brands and characters by making them more useful to our audiences.  Now we approach each story element as a building block for sustainable business lines by crafting each new business off of the key story vectors and creating ways for consumers to "live into" the new worlds we create."

- Shawn Dennis, Head of Franchise and Brand Development

Dreamworks Animation

CONTACT US

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