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For available seminars, please contact

Our seminars are designed to go beyond information and insights to train your “gut” to feel the story of today’s audience.

"Attending a Mowrer Meta-story event makes you feel a bit like Neo getting a download on how to fight in the Matrix. You’re at first overwhelmed by all that you’re learning, but In the end you are so very glad to have all this amazing, essential knowledge in your professional arsenal."

Steve Lettieri

Content Strategist


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“The MetaStory seminar was an excellent event that empowered me and my teammates with insightful data about our audience and their stories, in order to better tell ours in turn. The case study was particularly enriching as well and to top it all, the caliber of people in the room was impressive. We made great connections with peers, mentors and even potential investors.”

Carla Curiel


Mundo Lanugo


"After 40 years of practicing law in the fields of entertainment and licensing I thought of myself as pretty well versed in the nuts and bolts of what makes projects work, or not work, for folks of different ages and sexes.  Kevin’s extensive presentation on what makes each of our current generations support particular types of products opened my eyes to the many layers of sophisticated research and analysis that can be brought to bear to elevate experiential gut feelings to a high level of intellectual clarity.  At the end of the day I felt as though a distinguished professor had enabled me to relive some of the joy of learning from my most exciting college and law school days.  I heartily recommend these seminars for anyone, whether a “creative” or an executive, involved in the maintenance or release of multi-media properties and the commercial exploitation thereof."

Frederick U. Fierst


Fierst/Kane & Bloomberg LLP


Creating a Franchise Story



Everyone wants to create, own and manage broadly successful commercial entertainment franchises!

Why then are there so few stories that achieve this level of success and so many expensive resources spent with little or no effect?

Today, crafting, choosing and managing a true franchise-ready story, are all parts of a rapidly evolving new set of creative and strategic competencies critical to commercial success.


Creating a Franchise Story unboxes the new and rapidly evolving development craft to significantly increase the possibility of the long-term audience adoption and commercial success you seek.

A sampling of what you will experience in our seminar:


  • The new story engagement eco-system.
  • IP relevance: a whole new ballgame.
  • The new ways the audience “uses” stories throughout their lives today
  • Commercial story creating concepts and tools for crafting quality stories your audience can live into.
  • Becoming THE new kind of valuable creator.
  • Building a World Property, the “why” and “how-to” of this franchise secret-sauce.
  • The new process, how it works and how to protect quality development while informing the creatives.
  • Toy and Game, how should this help the story to be stronger vs boxing it in?
  • After creation: understanding, developing and activating on story elements for maximum franchise success.

For more information contact:



3810 WILSHIRE BLVD. #1906


MOBILE: 213-810-9965

LAND: 818-752-6000



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Mowrer Meta-story

Mowrer, LLC